Kód: 06362025
Packaging Baseball
Autor Yuya Kiuchi
Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 216
Nakladateľ: McFarland & Company, 2012
- Viac informácií o knihe
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Viac informácií o knihe Packaging Baseball
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Anotácia knihy
Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.
Parametre knihy
Zaradenie knihy Knihy po anglicky Lifestyle, sport & leisure Sports & outdoor recreation Ball games
42.79 €
- Celý názov: Packaging Baseball
- Podnázov: How Marketing Embellishes the Cultural Experience
- Autor: Yuya Kiuchi
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 216
- EAN: 9780786461325
- ISBN: 9780786461325
- ID: 06362025
- Nakladateľ: McFarland & Company
- Hmotnosť: 361 g
- Rozmery: 229 × 152 × 13 mm
- Dátum vydania: 25. June 2012
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