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Viac informácií o knihe Paratexts in the mass media communication

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

"The receiver wants to get all the novel in three minutes" - as Ryszard Kapuscinski wrote. The book you are keeping in your hands enhances this idea. Its subject matter is constituted by various textual acquisitions, which has become clear and recognisable in the modern media culure. The work is about escorting texts which present and recommend the proper texts. The task of the first is to lead the reader, the listener, the spectator and the navigator to the latter. The book treats of self-promotional strategies: of leads, previews and teasers. It is designed for communication specialists, genologists, media specialists and students of humanities.

Parametre knihy

• Celý názov: Paratexts in the mass media communication
• Autor: Iwona Loewe
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 80
• EAN: 9783659819292
• ID: 02954861
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 123 g
• Rozmery: 220 × 150 × 4 mm
• Rok vydania: 2016

Obľúbené z iného súdka

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