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Viac informácií o knihe Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand

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Anotácia knihy

This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. The authors share their combined 50 years of experience in the industry, citing numerous recent examples and case histories, and demonstrating how different measures can be combined to create winning strategies. The text helps pharmaceutical professionals understand challenges facing the industry and the role LCM has in confronting them, and offers a look ahead to predict which LCM strategies will continue to be effective in the future. A must-read for pharmaceutical executives and managers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Celý názov: Pharmaceutical Lifecycle Management - Making the Most of Each and Every Brand
• Autor: Tony Ellery, Neal Hansen
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 412
• EAN: 9780470487532
• ISBN: 0470487534
• ID: 01388397
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 720 g
• Rozmery: 155 × 238 × 26 mm
• Dátum vydania: 15. June 2012

Obľúbené z iného súdka

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