Kód: 04411382
Positioning the Brand
Autor Jaap van der Grinten, Rik Riezebos
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments & even individual persons. An explosion of good quality products on the market & targeted media & a ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 192
Nakladateľ: Taylor & Francis Ltd, 2011
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Viac informácií o knihe Positioning the Brand
Nákupom získate 174 bodov
Anotácia knihy
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments & even individual persons. An explosion of good quality products on the market & targeted media & advertising campaigns has led to an increasing interest in strategic positioning.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy
71.99 €
- Celý názov: Positioning the Brand
- Podnázov: An Inside-Out Approach
- Autor: Jaap van der Grinten, Rik Riezebos
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 192
- EAN: 9780415665193
- ISBN: 0415665191
- ID: 04411382
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 264 g
- Rozmery: 208 × 153 × 11 mm
- Dátum vydania: 23. November 2011
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