Kód: 04034396
Powers of Persuasion
Autor Winston Fletcher
A history of British advertising, which covers commercial, political and public aspects of the industry and discusses its ethics and regulation. From a respected commentator and writer on advertising, with extensive experience, th ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 314
Nakladateľ: Oxford University Press, 2008
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Anotácia knihy
A history of British advertising, which covers commercial, political and public aspects of the industry and discusses its ethics and regulation. From a respected commentator and writer on advertising, with extensive experience, this will appeal to both professionals and the layman.
Parametre knihy
Zaradenie knihy Knihy po anglicky Humanities History Regional & national history
50.61 €
- Celý názov: Powers of Persuasion
- Autor: Winston Fletcher
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 314
- EAN: 9780199228010
- ISBN: 0199228019
- ID: 04034396
- Nakladateľ: Oxford University Press
- Hmotnosť: 638 g
- Rozmery: 240 × 165 × 23 mm
- Dátum vydania: 10. July 2008
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