Kód: 24814815
Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success
Autor Utpal Dholakia
Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. How did Subway turn one accidentally disco ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 236
Nakladateľ: Utpal Dholakia, 2019
- Viac informácií o knihe
20.73 €
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Viac informácií o knihe Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success
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Anotácia knihy
Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. How did Subway turn one accidentally discovered price pr
Parametre knihy
20.73 €
- Celý názov: Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success
- Autor: Utpal Dholakia
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 236
- EAN: 9780999186732
- ISBN: 0999186736
- ID: 24814815
- Nakladateľ: Utpal Dholakia
- Hmotnosť: 349 g
- Rozmery: 229 × 152 × 14 mm
- Dátum vydania: 23. June 2019
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