Kód: 06698130
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. ... celý popis
Nákupom získate 193 bodov
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management
78.02 €
Osobný odber Bratislava a 2642 dalších
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