Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Principles of Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 131 bodov

Anotácia knihy

This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the shift from transactions to relationships, one-to-one marketing and mass customisation, changes in the role and organization of the marketing function, marketing accountability and marketing metrics. With new chapters on e-commerce and branding, there is also additional material on marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing in the services marketing chapter.

Parametre knihy

• Celý názov: Principles of Marketing
• Autor: Geoffrey Randall
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 328
• EAN: 9781861526687
• ISBN: 1861526687
• ID: 12467509
• Nakladateľ: Cornelsen
• Hmotnosť: 544 g
• Rozmery: 247 × 188 × 15 mm
• Dátum vydania: June 2001

---

---

---