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Viac informácií o knihe Product Innovation

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 372 bodov

Anotácia knihy

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Product Innovation
• Autor: David L. Rainey
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 640
• EAN: 9780521066013
• ISBN: 0521066018
• ID: 04398578
• Nakladateľ: Cambridge University Press
• Hmotnosť: 1074 g
• Rozmery: 173 × 245 × 37 mm
• Dátum vydania: 19. June 2008

Obľúbené z iného súdka

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