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Viac informácií o knihe Product Planning Essentials

• Parametre knihy
• Anotácia kniha
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Nákupom získate 689 bodov

Anotácia knihy

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Product Planning Essentials
• Autor: Kenneth B. Kahn
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 264
• EAN: 9780761919988
• ISBN: 0761919988
• ID: 04684154
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 472 g
• Rozmery: 228 × 152 × 19 mm
• Dátum vydania: 10. November 2000

Obľúbené z iného súdka

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