Kód: 19124165
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed ... celý popis
Nákupom získate 83 bodov
The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion.
Zaradenie knihy Knihy po anglicky The arts Industrial / commercial art & design Fashion & textiles: design
33.43 €
Osobný odber Bratislava a 2642 dalších
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