Kód: 03017936
Psychology of the Asian Consumer
Autor Bernd Schmitt
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the qu ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 176
Nakladateľ: Taylor & Francis Ltd, 2014
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Anotácia knihy
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues address
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social groups
103.99 €
- Celý názov: Psychology of the Asian Consumer
- Autor: Bernd Schmitt
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 176
- EAN: 9780765646477
- ISBN: 9780765646477
- ID: 03017936
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 330 g
- Rozmery: 229 × 152 × 10 mm
- Dátum vydania: 27. October 2014
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