Kód: 06369756
Readings in Advertising, Society, and Consumer Culture
Autor Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and histori ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 440
Nakladateľ: Taylor & Francis Ltd, 2007
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Viac informácií o knihe Readings in Advertising, Society, and Consumer Culture
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Anotácia knihy
Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
325.65 €
- Celý názov: Readings in Advertising, Society, and Consumer Culture
- Autor: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 440
- EAN: 9780765615442
- ISBN: 9780765615442
- ID: 06369756
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 970 g
- Rozmery: 246 × 174 × 28 mm
- Dátum vydania: 15. November 2007
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