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Viac informácií o knihe Research Paradigms, Television, and Social Behaviour

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Psychology Psychological theory & schools of thought

• Celý názov: Research Paradigms, Television, and Social Behaviour
• Autor: Joy K. Asamen, Gordon L. Berry
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 440
• EAN: 9780761906544
• ISBN: 0761906541
• ID: 04683524
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 689 g
• Rozmery: 227 × 145 × 31 mm
• Dátum vydania: 26. November 1997

Obľúbené z iného súdka

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