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Viac informácií o knihe Restaurant Chains in China

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book explores the paradox of the hospitality industry: restaurant customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other, leading to suppliers facing an authenticity-standardization paradox. The authors identify and analyze the authenticity-standardization paradox faced by restaurants against the background of translocality providing solutions to this dilemma based on a series of case studies. This book will be of interest to scholars, business owners, and consultants.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes

• Celý názov: Restaurant Chains in China
• Podnázov: The Dilemma of Standardisation versus Authenticity
• Autor: Guojun Zeng, Henk J. de Vries, Frank M. Go
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 126
• EAN: 9789811309854
• ISBN: 981130985X
• ID: 19437460
• Nakladateľ: Springer Verlag, Singapore
• Hmotnosť: 318 g
• Rozmery: 154 × 216 × 15 mm
• Dátum vydania: 23. October 2018

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