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Viac informácií o knihe Retail Value Chain

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• Anotácia kniha
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Nákupom získate 109 bodov

Anotácia knihy

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Distributive industries

• Celý názov: Retail Value Chain
• Podnázov: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
• Autor: Sami Finne, Hanna Sivonen
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 384
• EAN: 9780749454562
• ISBN: 0749454563
• ID: 04675232
• Nakladateľ: Kogan Page Ltd
• Hmotnosť: 758 g
• Rozmery: 245 × 169 × 33 mm
• Dátum vydania: 03. December 2008

Obľúbené z iného súdka

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