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Viac informácií o knihe Revenue Management and Pricing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Revenue Management and Pricing
• Podnázov: Case Studies and Applications
• Autor: Una McMahon-Beattie, Ian Yeoman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 232
• EAN: 9781844800629
• ISBN: 1844800628
• ID: 05095773
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 466 g
• Rozmery: 242 × 187 × 13 mm
• Dátum vydania: 29. January 2004

Obľúbené z iného súdka

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