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Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration o ... celý popis
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Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands develop and operate in contemporary society.
Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology
63.47 €
Osobný odber Bratislava a 2642 dalších
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