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Viac informácií o knihe Rise of Marketing and Market Research

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.

Parametre knihy

Zaradenie knihy Knihy po anglicky Humanities History History: specific events & topics

• Celý názov: Rise of Marketing and Market Research
• Autor: H. Berghoff, P. Scranton, U. Spiekermann
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 312
• EAN: 9780230341067
• ISBN: 0230341063
• ID: 04554060
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 506 g
• Rozmery: 221 × 151 × 23 mm
• Dátum vydania: 19. October 2012

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