Kód: 01015191
Routledge Companion to Contemporary Brand Management
Autor Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management resear ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 584
Nakladateľ: Taylor & Francis Ltd, 2016
- Viac informácií o knihe
340.76 €
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Viac informácií o knihe Routledge Companion to Contemporary Brand Management
Nákupom získate 843 bodov
Anotácia knihy
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
340.76 €
- Celý názov: Routledge Companion to Contemporary Brand Management
- Autor: Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 584
- EAN: 9780415747905
- ISBN: 9780415747905
- ID: 01015191
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1230 g
- Rozmery: 183 × 253 × 40 mm
- Dátum vydania: 13. July 2016
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