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Anotácia knihy

The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketings thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to materialism, acculturation and targeting. The result is a solid framework and a comprehensive reference point for consumer researchers, students and practitioners.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business ethics & social responsibility

• Celý názov: Routledge Companion to Ethnic Marketing
• Autor: AHMAD JAMAL
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 362
• EAN: 9780415643634
• ISBN: 9780415643634
• ID: 03012081
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 832 g
• Rozmery: 183 × 253 × 25 mm
• Dátum vydania: 24. June 2015

Obľúbené z iného súdka

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