Kód: 16890822
Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors
Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known "megabrands" are able to ... celý popis
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Viac informácií o knihe Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors
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Anotácia knihy
Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known "megabrands" are able to continue their dominance,
Parametre knihy
- Celý názov: Small Brand America: A look at 25 tiny U.S. brands succeeding in a world dominated by giant competitors
- Autor: Steve Akley, Mark Hansen
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 294
- EAN: 9780989151757
- ISBN: 0989151751
- ID: 16890822
- Nakladateľ: Steve Akley
- Hmotnosť: 394 g
- Rozmery: 229 × 152 × 16 mm
- Dátum vydania: 29. August 2013