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Viac informácií o knihe Smart and fresh

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 99 bodov

Anotácia knihy

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung: Marketing, Sprache: Deutsch, Abstract: This assignment is focused on pointing out how the startup company True Fruits uses their marketing mix to stand out between various competitors in the German market. The first section describes True Fruits as a company and how it uses a creative marke-ting mix to stand out. The second section is going to discuss the internal and external factors which determine the strengths, weaknesses, opportunities and threats (SWOT) of the company. The following section will give an overview over the competitors on the German smoothie market and describe the consumers of smoothies in Germany. This will lead to the unique selling proposition and the value that True Fruits provides for their customers. The assignment concludes with an outlook.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Celý názov: Smart and fresh
• Podnázov: How True Fruits is reinforcing its USP with a strong marketing mix
• Autor: Patrick Schneider
• Jazyk: Nemčina
• Väzba: Brožovaná
• Počet strán: 32
• EAN: 9783668757349
• ISBN: 3668757348
• ID: 19914017
• Nakladateľ: Grin Publishing
• Hmotnosť: 60 g
• Rozmery: 210 × 148 × 2 mm
• Rok vydania: 2018

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