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Viac informácií o knihe Soundbait: Creative Weapons of Mass Distraction

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

"soundBAIT" is a formula for radio-marketing success that has been developed for 1) radio station account executives who want to attract new advertisers, 2) radio advertisers who want their hard earned marketing dollars to produce dramatically better results and 3) radio listeners who demand that you at least entertain them while you interrupt the flow of music or talk on their favorite station. "soundBAIT" examines what radio stations should be looking for in an advertiser, what an advertiser should be looking for in a radio station and most importantly, what listeners expect advertisers to use as "bait" in their messages before they will "bite" at the products and services advertisers offer them.

Parametre knihy

• Celý názov: Soundbait: Creative Weapons of Mass Distraction
• Autor: D. J. Williams
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 100
• EAN: 9781599321080
• ISBN: 1599321084
• ID: 12353916
• Nakladateľ: Advantage Media Group
• Hmotnosť: 145 g
• Rozmery: 229 × 152 × 5 mm
• Dátum vydania: August 2009

Obľúbené z iného súdka

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