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Viac informácií o knihe Sport as a Business

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Sport today has developed into a major industry in the global market place. Sport businesses build global brands and, increasingly, develop modes of international operation. The proliferation of information technology has made it possible for the sports industry to serve the needs of fans all over the world. They can consume an event real-time or recorded from virtually anywhere. Within this, the opportunities for the promotion of sport, and the benefits for sport and its partners, are significant. This book seeks to provide a deeper understanding of sport's unique development, its challenges in governance and its logic of value co-creation, as well as the advancement of the sports industry and the management of sports facilities towards internationalisation, professionalization and commercialisation. It covers examples from Europe, Asia, North America, Australia and New Zealand.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Sport as a Business
• Podnázov: International, Professional and Commercial Aspects
• Autor: H. Dolles, S. Soderman
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 263
• EAN: 9780230249257
• ISBN: 0230249256
• ID: 04553088
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 462 g
• Rozmery: 216 × 144 × 21 mm
• Dátum vydania: 17. May 2011

Obľúbené z iného súdka

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