Kód: 06594682
Sports Marketing and the Psychology of Marketing Communication
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of d ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 408
Nakladateľ: Taylor & Francis Inc, 2004
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Anotácia knihy
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in spo
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries
91.92 €
- Celý názov: Sports Marketing and the Psychology of Marketing Communication
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 408
- EAN: 9780805857900
- ISBN: 9780805857900
- ID: 06594682
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 750 g
- Rozmery: 229 × 152 × 24 mm
- Dátum vydania: 10. February 2004
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