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• Parametre knihy
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Anotácia knihy

Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Strategic Management
• Autor: Lucinda Becker
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 664
• EAN: 9781452234984
• ISBN: 1452234981
• ID: 01247114
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 1508 g
• Rozmery: 279 × 216 × 33 mm
• Dátum vydania: 12. March 2013

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