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Viac informácií o knihe Strategic Management

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Anotácia knihy

Strategic Management: An Organization Change Approach examines the art and science of strategic management in businesses and other organizations. Working from an established theoretical base, this new work discusses practical applications of various strategic management philosophies while focusing on strategy as organizational change. Sherman, Rowley, and Armandi outline specific strategies and tactics that managers can use to maximize not only productivity, but also satisfaction in their "human organizations." In an interactive and approachable manner, Strategic Management analyzes the importance of an organization's internal and external environment; explains how to develop an organizational mission, vision, values, and goals; identifies human-level vs. corporate-level strategy choices; and offers advice on how managers can effectively implement their plans. The authors also consider variables that might affect the proposed strategic management approaches, such as international environments, and non-profit, government, and small businesses.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Strategic Management
• Podnázov: An Organization Change Approach
• Autor: Herbert Sherman, Barry R. Armandi, Daniel James Rowley
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 764
• EAN: 9780761833642
• ISBN: 0761833641
• ID: 04913653
• Nakladateľ: University Press of America
• Hmotnosť: 1075 g
• Rozmery: 218 × 143 × 46 mm
• Dátum vydania: 29. January 2006

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