Code: 05095779

Strategic Management

Name: Strategic Management
Brand: Cengage Learning EMEA
SKU: 05095779
Price: 70.99 EUR
Availability: BackOrder

by Cole

Language: English
Binding: Paperback
Number of pages: 256
Publisher: Cengage Learning EMEA, 2003
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Book synopsis

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.