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Viac informácií o knihe Strategy of Global Branding and Brand Equity

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book is the first to provide a prospective method that does not have to rely on a brand's past performance to predict consumer choice. This innovative method predicts consumers' loyalty and choices and the performance of brands. This enables the comparison of brand knowledge and brand equity of top brands within a product category in the context of different countries.Choice data is gathered in the retail setting ' at the point of sale. This makes the method described practical, useful and implementable for researchers and practitioners.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business

• Celý názov: Strategy of Global Branding and Brand Equity
• Autor: Alvin Lee
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 222
• EAN: 9780415749114
• ISBN: 0415749115
• ID: 09088154
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 370 g
• Rozmery: 235 × 157 × 19 mm
• Dátum vydania: 19. March 2015

Obľúbené z iného súdka

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