Kód: 04777711
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand ... celý popis
Angličtina
109.23 €

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Anotácia knihy
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy
109.23 €
Angličtina
Osobný odber Bratislava a 12820 dalších
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