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Viac informácií o knihe Sustainable Business Development

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 210 bodov

Anotácia knihy

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Sustainable Business Development
• Autor: David L. Rainey
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 764
• EAN: 9780521148436
• ISBN: 052114843X
• ID: 04398615
• Nakladateľ: Cambridge University Press
• Hmotnosť: 1344 g
• Rozmery: 243 × 175 × 25 mm
• Dátum vydania: 26. February 2010

Obľúbené z iného súdka

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