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Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminat ... celý popis
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Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messagi
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
242.77 €
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