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Viac informácií o knihe Anonymous Elect

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• Anotácia kniha
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Anotácia knihy

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It addresses market researchers and sociologists, psychologists, linguists and specialists in communication and asks questions that span minds from both sides of the bridge: To what extent has the online medium increased the self-awareness of today s respondents to research studies? How aware are market researchers of their respondents increasing self-awareness? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about being there, about interviewing and being interviewed, addressing and being addressed. By shifting the two voices that make up the surveying act, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric that gives it expression.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Anonymous Elect
• Podnázov: Market Research Through Online Access Panels
• Autor: Andrei Postoaca
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 157
• EAN: 9783540290292
• ISBN: 354029029X
• ID: 01561172
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 426 g
• Rozmery: 235 × 155 × 22 mm
• Dátum vydania: 13. December 2005

Obľúbené z iného súdka

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