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Viac informácií o knihe The Big Brand Theory

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Anotácia knihy

The Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, The Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

Parametre knihy

Zaradenie knihy Knihy po anglicky The arts Industrial / commercial art & design Graphic design

• Celý názov: The Big Brand Theory
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 256
• EAN: 9781584234456
• ID: 01430119
• Nakladateľ: Gingko Press
• Hmotnosť: 1408 g
• Rozmery: 280 × 209 × 20 mm
• Dátum vydania: 15. November 2011

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