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Viac informácií o knihe The customer asset

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 144 bodov

Anotácia knihy

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: The customer asset
• Podnázov: Understanding and managing its value
• Autor: Neil Bendle, Shane Wang
• Jazyk: Angličtina
• Väzba: Pevná
• EAN: 9783031474200
• ID: 44314168
• Nakladateľ: Springer, Berlin
• Rozmery: 210 × 148 mm
• Dátum vydania: 13. February 2024

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