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Viac informácií o knihe The Effect of Place Mix dimension on Performance of Shopping Malls

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

The author being passionate about marketing and shopping has written this book from experience and in-depth research. The book explores deeply the influence of place mix dimension on performance of shopping malls in Nairobi Kenya. It portrays the importance of strategic location of malls as marketing mix decision. The book is systematic, enriching and attention grabbing. A must read for marketing practitioners, enthusiast and potential investors in the sector.

Parametre knihy

• Celý názov: The Effect of Place Mix dimension on Performance of Shopping Malls
• Podnázov: Nairobi - Kenya
• Autor: Simon Kanoga, Reuben Njuguna
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 68
• EAN: 9783659880858
• ID: 12628480
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 118 g
• Rozmery: 220 × 150 × 4 mm
• Rok vydania: 2016

Obľúbené z iného súdka

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