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Viac informácií o knihe Future of Service Post-COVID-19 Pandemic, Volume 2

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

• Celý názov: Future of Service Post-COVID-19 Pandemic, Volume 2
• Podnázov: Transformation of Services Marketing
• Autor: Spring H. Han
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 272
• EAN: 9789813341333
• ISBN: 9813341335
• ID: 33447070
• Nakladateľ: Springer Verlag, Singapore
• Hmotnosť: 576 g
• Rozmery: 241 × 160 × 20 mm
• Dátum vydania: 11. February 2021

Obľúbené z iného súdka

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