Mohlo by sa vám tiež páčiť

Viac informácií o knihe Future of Service Post-COVID-19 Pandemic, Volume 2

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business innovation

• Celý názov: Future of Service Post-COVID-19 Pandemic, Volume 2
• Podnázov: Transformation of Services Marketing
• Autor: Jungwoo Lee, Spring H. Han
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 264
• EAN: 9789813341357
• ID: 38629325
• Nakladateľ: Springer Verlag, Singapore
• Hmotnosť: 421 g
• Rozmery: 235 × 155 × 15 mm
• Dátum vydania: 11. February 2022

---

---

---