Kód: 11348566
The Handbook of Brand Management
Autor David Arnold
A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, an ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 259
Nakladateľ: Basic Books, 1993
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Anotácia knihy
A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
53.47 €
- Celý názov: The Handbook of Brand Management
- Autor: David Arnold
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 259
- EAN: 9780201632798
- ISBN: 0201632799
- ID: 11348566
- Nakladateľ: Basic Books
- Hmotnosť: 544 g
- Rozmery: 241 × 163 × 25 mm
- Dátum vydania: March 1993
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