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Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational ... celý popis
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Anotácia knihy
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the gro
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Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy
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Angličtina
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