Kód: 12042353
This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change a ... celý popis
70.87 €
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This book is about the roots of managerial rationality. A theoretical base, founded on the concept of 'memetics' is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanisms like 'ritualization' and 'extremization'.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
70.87 €
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