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Anotácia knihy

CEOs are becoming increasingly aware of their roles §as business communicators, but still find it §difficult to quantify the value of internal §communication within organisations. Internal §communication is so entwined with the process of §organising and with organisational structure, §environment, power and culture that many theorists §of organisational communication argue that §organisations would not exist without communication. §Internal communication is the catalyst, if not the §key, to organisational excellence and effectiveness §(Grunig,1992:114). This book illustrates the link §between the internal corporate communication §programme of an organisation s Chief Executive §Officer and the commitment levels to the same §organisation of middle management employees. §Business communicators and corporate communications §specialists, who are interested in increasing §employee commitment levels to the organisations §through effective CEO internal communication §programmes, will find this book of value.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general

• Celý názov: significance of the CEO's internal communication programme
• Autor: Irma Meyer
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 192
• EAN: 9783639166385
• ISBN: 3639166388
• ID: 06825014
• Nakladateľ: VDM Verlag
• Hmotnosť: 290 g
• Rozmery: 229 × 152 × 11 mm
• Dátum vydania: 14. June 2009

Obľúbené z iného súdka

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