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Viac informácií o knihe Tata Nano. The Analysis of India's innovative automotive industrie

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Seminar paper from the year 2012 in the subject Economics - Innovation economics, grade: Ausgezeichnet, 1.0, Fachhochschule des bfi Wien GmbH (Technisches Vertriebsmanagement), course: Innovationsmanagement, language: English, abstract: The purpose of this work is a critical analysis of an innovation in the automotive industry, the Tata Nano, the world's cheapest car unveiled by Tata Motors in 2008. It describes the disruptive product innovation and the company marketing strategy with regard to the fact that the Tata Nano was launched in a low-income country. The focus is on the product design, pricing, promotion, and distribution. The work also includes a failure analysis and examines the reasons why the predicted sales of 20.000 cars per month were not achieved. It also investigates which measures were taken to eliminate those failures.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics

• Celý názov: Tata Nano. The Analysis of India's innovative automotive industrie
• Autor: Eva VereSová
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 24
• EAN: 9783668379466
• ISBN: 3668379467
• ID: 15764552
• Nakladateľ: Grin Publishing
• Hmotnosť: 45 g
• Rozmery: 210 × 148 × 3 mm
• Dátum vydania: 16. January 2017

Obľúbené z iného súdka

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