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Viac informácií o knihe Tourism Marketing

• Parametre knihy
• Anotácia kniha
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Nákupom získate 451 bodov

Anotácia knihy

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries

• Celý názov: Tourism Marketing
• Autor: Alan Fyall
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 400
• EAN: 9781873150900
• ISBN: 1873150903
• ID: 02597832
• Nakladateľ: Marston Book DMARSTO Orphans
• Hmotnosť: 720 g
• Rozmery: 210 × 148 × 26 mm
• Dátum vydania: 22. December 2004

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