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Viac informácií o knihe Transnational Media and Contoured Markets

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Anotácia knihy

In the context of Asia, where most of the world's population lives, this book analyses how globalization of the media and advertising has occurred within the larger context of economic, political, social and cultural processes within regions, nation-states, and transborder ethnic communities. It demonstrates that growth was influenced not just by governments and policy-makers but also by the management decisions of media owners, cable operators, satellite providers, advertising agencies, marketers, software developers and other players, whether pro-active or reactive. The author documents and examines the responses of domestic and regional marketers as well as their advertising agencies to the new media alternatives. Not only does this book make clear the processes of television and advertising globalization in selected Asian markets, it also raises important socio-ethical issues that need to be addressed in managing newer electronic media in other emerging markets around the world. This is a companion volume to Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia (SAGE, 2005).

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies

• Celý názov: Transnational Media and Contoured Markets
• Podnázov: Redefining Asian Television and Advertising
• Autor: Amos Owen Thomas
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 268
• EAN: 9780761934844
• ISBN: 0761934847
• ID: 04684762
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 336 g
• Rozmery: 215 × 139 × 15 mm
• Dátum vydania: 08. June 2006

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