Kód: 03179987
Understanding Consumer Behavior and Consumption Experience
Autor Rajagopal
Without a proper understanding of the consumers that a business markets and sells their products to, a companyAEs accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 223
Nakladateľ: Idea Group,U.S., 2015
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Anotácia knihy
Without a proper understanding of the consumers that a business markets and sells their products to, a companyAEs accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
195.97 €
- Celý názov: Understanding Consumer Behavior and Consumption Experience
- Autor: Rajagopal
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 223
- EAN: 9781466675186
- ISBN: 9781466675186
- ID: 03179987
- Nakladateľ: Idea Group,U.S.
- Hmotnosť: 771 g
- Rozmery: 229 × 152 × 19 mm
- Dátum vydania: 31. January 2015
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