Kód: 10041368
Video Game Marketing
Autor Peter Zackariasson, Mikolaj Dymek
This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers wil ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 156
Nakladateľ: Taylor & Francis Ltd, 2016
- Viac informácií o knihe
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Anotácia knihy
This textbook is a much-needed guide to the essential principles of marketing from the ground up, applied to the video games industry through real life cases by experts in the industry. It is all aspiring video game developers will need to unleash the potential of their games.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
240.50 €
- Celý názov: Video Game Marketing
- Autor: Peter Zackariasson, Mikolaj Dymek
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 156
- EAN: 9781138812260
- ISBN: 9781138812260
- ID: 10041368
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 374 g
- Rozmery: 165 × 243 × 15 mm
- Dátum vydania: 04. October 2016
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