Kód: 06398217
Virtual Social Identity and Consumer Behavior
Autor Natalie T. Wood, Michael R. Solomon
How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behav ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 230
Nakladateľ: Taylor & Francis Ltd, 2010
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Anotácia knihy
How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social groups
88.27 €
- Celý názov: Virtual Social Identity and Consumer Behavior
- Autor: Natalie T. Wood, Michael R. Solomon
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 230
- EAN: 9780765623966
- ISBN: 9780765623966
- ID: 06398217
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 340 g
- Rozmery: 229 × 152 × 15 mm
- Dátum vydania: 30. August 2010
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