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Book synopsis

What exactly is a VTuber and how did virtual performers become one of Japan's most distinctive global entertainment exports?

This book is an accessible guide to the strange, creative, and surprisingly sophisticated world of virtual YouTubers.

From Kizuna AI and the rise of Hololive and Nijisanji to independent creators building careers from bedrooms around the world, Paul Su explains how VTubing evolved from an internet curiosity into a global entertainment industry.

Inside, you'll discover:

• How 2D and 3D avatars, facial tracking, motion capture, and Live2D actually work
• Why Hololive and Nijisanji became the two giants of the industry
• How indie VTubers build audiences without major agencies
• What "oshi culture," Super Chats, memberships, and virtual fandom really mean
• Why debuts and graduations carry such emotional weight
• How VTubers make money through streaming, merchandise, sponsorships, and live events
• The realities of parasocial relationships, burnout, controversy, anonymity, and online identity
• How English- and Indonesian-language VTubers helped turn a Japanese format into a worldwide phenomenon
• Where AI and new avatar technologies may take the industry next
• How newcomers can start exploring VTuber culture or even try becoming a VTuber themselves

Written for curious newcomers as well as existing fans who want the bigger picture, VTuber Culture looks beyond the anime avatars to the real performers, technology, businesses, communities, and cultural forces behind them.

Book details

• Full title: VTuber
• Subtitle: Inside Japan's Virtual Idol Revolution
• Author: Paul Su
• Language: English
• Binding: Paperback
• Number of pages: 144
• EAN: 9798171411428
• ID: 53740535
• Publisher: Independently published
• Weight: 204 g
• Dimensions: 229 × 152 × 8 mm
• Date of publishing: 03. September 2026

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